Three Computer Engineering´s students at the Polytechnic School of USP, Romero Rodrigues, Rodrigo Borges and Ronaldo Takahashi, with Mario Letelier, an administration student, began to seek innovator ideas for launching new projects and business.
They research the online segment and realized that the offer of services were poor; After that, they investigated the ways of purchase on Internet, and they noticed that there were no sites that displayed a list of prices of different stores for the same product. This forced the consumer to spend hours in front of the computer, opening several sites of different stores, or even to visit the physical stores. The only tool for the product´s price research that the consumers had was the telephone contact, but they still spending their time because of the wide variety of products.
The four friends gathered in a small room of a building, they invested R $ 4.800 on three personal computers. The original company´s name was going to be QuantoCusta, but it was already registered. After an extensive brainstorming, Rodrigo Borges listed about twenty different names and the selected word was Buscapé (regional name for a type of fireworks, often used in State fairs).
They began to call different Companies to offer the spider software developed by Rodrigo Borges, but they didn´t get positive results. It was difficult at that moment to explain the idea that would become the Leading Comparison Shopping website of Latin America.
E-Platform became the first investor.
Months after the bubble burst, the site received an investment of U$S 3 million from new investors: Merrill Lynch, Unibanco
Investments, innovation and focus made Buscapé reach its economic balance.
The North American Great Hill Partners became a shareholder alongside the founders of Buscapé.
Because of an additional contribution from Great Hill Partners, Buscapé acquires Bondfaro, its biggest competitor, together they became the biggest website comparison products and prices of Latin America.
Buscapé launched QueBarato!, a classifieds site that allows to advertise, to sell and to create small shops free of charge.
CortaContas is launched, the first comparison site of financial products and services in Latin America. The site allows you to simulate, quote and compare offers from Credit Cards, Loans, Trusts, Insurance, Banking Fees, among others.
Buscapé acquired e-bit informação, company responsible for the WebShoppers report, reference of digital commerce market´s data information. All the employees were maintained.
The leader company in on line transaction management, Pagamento Digital, had 85% of its capital acquired by Buscapé. Thereafter, the company´s group started to act in another stage of the digital-commerce.
Buscapé acquired FControl, an innovation leader in risk management and fraud prevention for non attendance transactions. Thereafter, they formed Buscapé Financial Services (BFS): an internal division dedicated to financial services, composed at this time, by FControl and Pagamento Digital.
QueBarato launched its TV commercial titled "Criador de Papagaios". The fast viralization of the movie takes it to mark 3 million views and 320,000 of them on the making off.
Buscapé launched Lomadee, the first affiliate platform in Latin America on
one-stop shop concept.
The South African media conglomerate Naspers Limited, through its digital media arm of MIH Holdings acquired 91% of Buscapé for U$S 342 millions. Naspers added in its portfolio companies of telecommunications, Internet and entertainment in Africa, China, India, Eastern Europe and other countries of the world, beside having 30% of Editora Abril.
Buscapé brought the concept of "Conscious Shopping" where consumers make responsible and sustainable´s purchases. Three TV commercials for Latin America were launched.
BFS added PagosOnLine, a Colombian company. They grew about 400% a year.
QueBarato! revolutionized the market with a campaign named "Experimente o Poder do Grátis". It showed to Latin America a fun and memorable music commercial.
The collective buying club, ZipMe, joined the portfolio of Buscapé, and became "SaveMe". Buscapé founders anticipated the success of the company and its entrepreneurs few months after its creation.
Buscapé acquired eBehavior, an intelligent e-commerce company that promotes interaction thought a series automated tools between users profiles and online stores in real time. With ability of increase 30% virtual stores conversion, eBehavior provides an intention mapping service of purchase and an email marketing campaign guideness.
Two new companies were acquired in the same month. Navegg, a company dedicated to the on line audience segmentation, and DineroMail, the first platform in Argentina that aloud people send and receive money online.. With this latest acquisition, Buscapé Financial Services (BFS), have a complete portfolio of payment methods in Latin America.
Buscapé goes to TV with the campaign "Quer Perder Quanto?". A campaign that conquest the public because of the nonsense humor. At the same time, a hot site was launched with a quiz game where the goal was to reward the biggest loser.
SaveMe, the biggest collective buying club of Brazil, launched its TV campaign in all Latin America. The positive impact of the three movies, help SaveMe to consolidate itself as a leader in its segment.
The first edition of Buscapé Challenge - "Sua ideia vale 1 milhão" was finished. The best project / company mobile commerce / social commerce was chosen to become a partner of Buscapé. After reviewing over 800 business plans from all regions of the country, nine finalists presented their projects to the founders, and four of them were chosen: Hotmart, Urbanizo, MeuCarrinho and AnuncieLá.
After a long branding process and strategic analysis, Buscapé site was redesigned and had its logo evolved. In parallel, the company group began to compose a company which essence is to give "Power to Consumers". Buscapé Company was redesigned.